Lego has announced that it aims to completely switch to a sustainable plastic made from materials like wood or sugar cane by 2030.
The company currently produces its 75 million bricks a year from plastic made from crude oil. However, they, along with other companies, are starting to realise that this may not be the most sustainable method of manufacturing.
The toy giant is investing millions into ditching the ABS (acrylonitrile butadiene styrene) in exchange for something a little better for the planet.
Niels B. Christiansen, the chief executive of Lego says: “I think we will see gradual progress, and then some big leaps”.
Whilst this is great news for the toy industry and a sustainable future, what we now need is for other manufacturers to take the leap! What do you think?